Business Checks Podcasts

Small steps can lead to big results with employee health

Fri May 01 2009

Introduction: Uniqueness Is Power is all about saving a company's bottom line. One of the things I love about our guest today, Amy Otto, is that she i... read more

Introduction: Uniqueness Is Power is all about saving a company's bottom line. One of the things I love about our guest today, Amy Otto, is that she is with a company that will definitely help people save money and improve productivity. Amy is with a company that I would be willing to bet everyone is familiar with, but we're probably not familiar with what she brings to the table for them. The company is AFLAC, and there are a lot of changes going on today in the world of healthcare and wellness. The is a lot of positioning within the marketplace. Welcome to the show, Amy. A lot of AFLAC agents don't have a wellness background like Amy Otto. Some of the changes that AFLAC is making are focused on wellnes programs, which is right up Amy's alley. President Barack Obama announced in March that one of the biggest threats to our nation is the skyrocketing price of healthcare. He said that one out of every six dollars spent in the United States goes for healthcare. AFLAC is taking a unique approach to healthcare by promoting wellness programs. Otto said that in 2006, studies show that $2.1 trillion was spent on healthcare in our country. AFLAC and Otto work with businesses to implement wellness programs called AMPE - Awareness Motivation and Personal Empowerment. AMPE touches employees at least 94 times a year through monthly emailed newsletters, paycheck inserts with healthy tips, breakroom posters, table cards for cafeterias, quarterly health initiatives, lunch-and-learn programs and more. Otto said that AMPE is free of charge for the first year, and that if a company decides that it doesn't want to continue with the wellness program before the one-year trial is over, there are no obligations. If, however, companies realize the benefit of AMPE and want to continue offering it to employees, the cost is $1.25 per employee per month. AMPE also offers incentives to employees who take part in the wellness program. AMPE also offers employees 600 only exercise videos, weekly webcasts and more. Otto said that studies have revealed that employers can save as much as $16 for every $1 invested in wellness programs like AMPE. For more information on AFLAC's wellness program, contact Amy Otto at amyotto@comcast.net or call 404-310-1777. read less

The key to networking is connecting, not collecting

Fri April 17 2009

Introduction summary: E-Factor is an incredible resource for entrepreneurs, from start-ups all the way up to established companies with business of $1... read more

Introduction summary: E-Factor is an incredible resource for entrepreneurs, from start-ups all the way up to established companies with business of $10 million a year. The first time I saw E-Factor, I was blown away. I wondered how this type of service could be offered, especially in a complimentary fashion like E-Factor does. We have the founder and Chief Technology Officer of E-Factor with us, Marion Freijsen. Welcome to the show, Marion. One of the pillars upon which E-Factor was built is the belief that a successful business venture is going to be much more likely when it is done with someone that you have a personal relationship with. E-Factor is a community that was built by entrepreneurs for entrepreneurs. While networking sites like LinkedIn are becoming more popular, Freijsen believes that "LinkedIn is for collectors and E-Factor is for connectors." Freijsen believes that LinkedIn is effective for those who want to make more contacts and check on the status of contacts, but E-Factor is about building trusted relationships that will help a person expand their business, whether it is on a local or global level. E-Factor is now in 134 countries and has just under 750,000 members. E-Factor helps put entrepreneurs in touch with people who can guide them to prepare their best sales pitch for their company, write an effective business plan and secure financing and funding. One of the core beliefs that Freijsen has with E-Factor is that people wil invest in a business because they trust and like a person and believe that they will deliver the best results possible. She said that investors don't necessarily simply look for the best business model, but that they want to invest in people. To get started on E-Factor, all someone has to do is visit www.efactor.com and answer about six profile questions. Freijsen said that there is a free membership level and four others that range from $15 to $99.50 a month. No matter which level of membership a person chooses, Freijsen said that E-Factor is designed to help entrepreneurs cut costs, raise financing and grow their business. read less

12th Annual Possible Woman Leadership Conference April 21 in Atlanta

Thu March 26 2009

Linda Wind, CEO and Founder of Wind Enterprises Linda Wind is the driving force behind the 12th Annual Possible Woman Leadership Conference set for Ap... read more

Is Your Marketing Mojo Working?

Thu March 26 2009

Tim O'Connor, EVP Campaign Mojo With the economy getting worse all the time, or at least people's perception of it getting worse, businesses feel the ... read more

Tim O'Connor, EVP Campaign Mojo With the economy getting worse all the time, or at least people's perception of it getting worse, businesses feel the need to cut costs. It often seems like the first area they cut is Marketing and sales, the things that bring them revenue so they can have a business. Campaign Mojo is a software development company that created a platform to allow businesses to create, launch and track all of their Marketing programs. Through a single login, clients can create and manage Marketing campaigns - direct mail, email, banner ads, newsletters and more - in which all of the elements match up as far as look, feel and design. Campaign Mojo provides clients with simple, yet detailed tracking information on these Marketing campaigns so they know exactly where responses are coming from. Because users log in from one place and everything is tracked from one place, it allows them to only invest in Marketing efforts that actually produce results. With Campaign Mojo, these Marketing campaigns can be launched in minutes or hours as opposed to weeks and months that previous Marketing programs required. The more elements that a campaign has, the more time it will take to create and launch, but it is still a quick turnaround. Campaign Mojo can build your website for you and then create, manage and track various Marketing campaigns. If, however, you have a successful website, Campaign Mojo can implement a URL into its system that will closely mirror your domain name. That URL would then host all of the Marketing programs and track the results. Campaign Mojo offers a demo that will walk you through the program and all it has to offer your business. There is a one-time start-up cost for Campaign Mojo of $599, and then there are programs that range from $99 to $500 a month, depending on their complexity. For more information about how Campaign Mojo can help you grow your business, call 800-481-4319 or visit www.campaignmojo.com. read less

Learn to Present Well, Speak Well in Political and Business Situations with The Purple Podium

Fri February 06 2009

In today's Uniqueness is Power, we interview entreprenuer Charles Fellingham about the Purple Podium - an intensive, interactive, dynamic and intimate... read more